Ben Settle - Email Players 1 - 15 May 2026

Are you ready to become an Email Player? Or are you going to go back to begging for retweets? Note: This article is an independent analysis and is not officially affiliated with Ben Settle or his products. "Email Players" is a registered trademark of Settle, LLC.

You cannot serve everyone. In fact, you should actively try to repel the wrong people. Issue #2 details how to find your customer’s "enemy" (a bad habit, a rival guru, a government regulation, a limiting belief) and frame your product as the sword they use to kill it. Ben Settle - Email Players 1 - 15

But not just any emails. The "Email Players" newsletter—specifically the legendary first 15 issues—is the Rosetta Stone for understanding his contrarian, abrasive, and outrageously effective philosophy. Are you ready to become an Email Player

Go to your email list. Write an email titled: "You probably want to unsubscribe." In the email, insult a common belief your competitors hold. Be specific. Watch your unsubscribes spike. Watch your sales follow. "Email Players" is a registered trademark of Settle, LLC