Traditional entertainment respected a "mealtime" model: 22-minute sitcoms, 60-minute dramas, and 120-minute epics. Modern entertainment and media content respects the "snack" model.
Streaming has killed the "cultural gatekeeper." It used to be that Hollywood decided what the world watched. Now, the algorithm decides. This has led to a renaissance of international storytelling. However, it has also led to homogenization. To appeal to the algorithm, creators are asked to remove local specifics ("too confusing for a global audience") in favor of universal tropes. PornMegaLoad.20.05.26.Persia.Monir.Put.It.In.Th...
If you are a creator, the strategy is clear: know your medium. Don't make a 10-minute video for TikTok. Don't make a vertical short for Netflix. Respect the platform. Now, the algorithm decides
If you are a consumer, the strategy is survival: curation. You cannot watch everything. You cannot listen to everything. The winner in this new era is not the person with the most subscriptions, but the person who has learned to aggressively protect their attention. To appeal to the algorithm, creators are asked
