That assumption is wrong.
And the next time someone asks you why you aren't doing something "more important," smile. You know the truth: there is nothing more important than understanding what moves people. And right now, they are moving to the rhythm of popular media.
Do not apologize for the medium. Apologize only for the lack of intention. Create with purpose. Analyze with rigor. Engage with empathy.
What is your "why"? Share your personal reason for creating entertainment content in your own bio or next video. Own the question, and you own the conversation.
Behind that question lies a deeper assumption: that entertainment is frivolous, that pop culture is a distraction, and that covering it is a lesser pursuit than reporting on politics, science, or economics.
But this is a failure of execution , not of genre . There is boring, harmful finance content. There is unethical medical reporting. The medium is not the moral indicator.