Sitting on mismatched velvet couches (a deliberate lifestyle choice, they noted), the duo dissected their friendship. It is a relationship built on contrast. Mendez loves the red carpet; Black prefers the hiking trail. Mendez is a night owl editing videos until 3 AM; Black is an early riser who journals for two hours before touching a laptop.
Mendez is currently in talks to develop her lifestyle IP into a traditional cable show—a homecoming of sorts. Black, meanwhile, is turning "Grounded" into a physical retreat center in the Pacific Northwest. XVideosRED 2024 Jennifer Mendez And Maddy Black...
While videoRED is famous for its flashy tech reveals and networking galas, 2024 marks a distinct cultural shift. The narrative is no longer just about algorithms and ad revenue; it is about authenticity . And no two figures embody this shift better than Mendez and Black. Through their respective — and sometimes overlapping — empires, they are dismantling the old guard of entertainment and rebuilding it with a foundation of wellness, unfiltered reality, and high-touch lifestyle design. To understand the impact of Mendez and Black, one must first understand the landscape of videoRED 2024. Gone are the days when this was purely a B2B video marketing conference. This year, the corridors of the venue have been transformed into living magazines. Sitting on mismatched velvet couches (a deliberate lifestyle
Together, they aren't just influencing trends; they are rewriting the rules of engagement. For anyone watching the evolution of lifestyle and entertainment, the names on your lips for 2025 and beyond are already clear: Mendez. Black. And the beautiful, chaotic space in between. VideoRED 2024 continues through the weekend. Follow our live coverage for more updates on the Jennifer Mendez and Maddy Black collaboration and other breaking lifestyle entertainment news. Mendez is a night owl editing videos until
In a digital world saturated with noise, videoRED 2024 proved that the only thing audiences are starving for is the truth. Jennifer Mendez delivers that truth with a cinematic lens and a sense of humor. Maddy Black delivers it with a weighted blanket and a side of tough love.
“At videoRED 2023, everyone was asking how to get more views,” Black said. “In 2024, Jennifer and I are asking: How do we get more life ? If your lifestyle isn't sustainable, your entertainment career is just a countdown to a crash.”
Black’s latest venture, a lifestyle app called "Grounded," gamifies offline living. Users earn points for leaving their phones in a locked safe while they cook, hike, or—radically—do nothing. The app is currently the number one trending topic on the videoRED expo floor. The most anticipated moment of videoRED 2024 was not a product launch, but the joint fireside chat: "Jennifer Mendez & Maddy Black: Surviving the Hype."